About me…
I want to take a moment to take you through my makeup journey and show you why I created Beauty by Ali.
I started my makeup career in 2015 with Estee Lauder at Lord and Taylor. This taught me how to work with more mature skin and took me deep into the world of skincare and skin science through the workshops I attended with the company. It was here that I learned that good makeup must first start with good skin.
In the fall of 2015 I graduated from Cosmetology school and have been licensed in appearance enhancement now for 8 years.
Next I worked for 4 years at Sephora as a beauty advisor, and here I fully started to develop product knowledge. I was determined to be a giant sponge on product information and I became obsessed with learning everything I could about not only every product in the store, but other products on the market and the differences that made them all unique. This was where I learned about brand philosophies, and what to keep in a professional kit.
While working at Sephora, I worked for a salon as an in-house makeup artist. Salon makeup artist life is where I dove deeper into the business and client relations, as well as working larger party size events and evolving my skill to be the best in can be in a shorter appointment timeframe in high pressure/ faced paced situations.
Sometimes I believe I thrive under pressure. This is where I discovered my love for wedding parties and the excitement of getting someone ready for their special day.
Finally, I am now the owner of a freelance makeup business, doing what I love and bringing it to people on some of the biggest occasions in their lives.
I am constantly diving into education trying new techniques, seeing what works and what doesn’t and loving every step.
Makeup has always been my way to a career I can see myself doing long term, and I can’t wait to see where it takes me.
My Halloween/ special FX makeup services are by special request only and have custom pricing.
I often use a lot of the same color theory and knowledge on how to mix textures in regular makeup application and a lot of that came from my practice in special FX makeup!